Not a finance exit, but a sweet entry.

For years, I worked in financial services - spreadsheets, deadlines and growth metrics.
Then in December 2022, my liver filed a formal complaint.

A liver abscess landed me in hospital, flat on my back, with a lot of time to think about what I had been eating, how I had been living and why I was optimising everyone else's financial health while quietly destroying my own.

So I quit. And made a decision, I was going to fix my health.

My farewell party came with a gift voucher and I bought an OTG oven with it. The plan was simple: clean eating, roasted vegetables, wholesome meals, a proper health reset. 
And then my sweet tooth, completely unbothered by my health transformation goal, raised its hand and said
"But I am not going anywhere"

Fine. If the sweet tooth wasn't leaving, I would have to negotiate with it.

So I started experimenting healthy versions of everything I loved. The first cookies could have been used as paperweights. The ladoos required my mother's instruction manual. The brownies though? Those came naturally, growing up in a Christian household means brownies aren't a recipe, they are inheritance.

When I started sharing these experiments with friends, something clicked.

My friend Shuchi, my first taster and honest critic, tasted a ladoo and said

"This is so good. It's rooted in goodness"

And that was it. She named it. I just baked it.

GoodieRoots - where your health goals and sweet tooth finally stop fighting.

-

Kanika

Founder & Sweet Lover